You are currently viewing Gender revolution on the scythe: the overlooked $7 billion market for women in agriculture

Gender revolution on the scythe: the overlooked $7 billion market for women in agriculture

Under the blazing sun of Rajasthan, India, Raj, 58, ties a rusty sickle to her swollen wrist joint with a strip of cloth – it’s her 32nd rainy season harvesting chickpeas and the 15th year of joint deformity. Her story is being repeated by 430 million women farmers around the world, and an improved scythe could be the key pivot point to pry this invisible market apart.

Silent productivity,
Women do 60% of the field labor in Africa and 43% in Asia, yet are 23% less productive than men due to the tool fit gap, World Bank data shows. In Ethiopia, women bend over an average of 7,000 times a day to harvest, and poor-quality scythes force them to spend three hours sharpening their blades, which translates into an annual loss of 1.48 million tons of grain-enough to feed the entire population of Rwanda.

When Tools Become “Gender Infrastructure”,
We developed a specialized outdoor scythe that is rewriting the rules:
✅ Ultra-lightweight blade with an average weight of 200 grams (traditional scythes average 480 grams)
✅ Multiple ergonomic handle designs (40% less grip required)
✅ Tough and durable blade made of high carbon manganese steel (lasts 3 times longer than ordinary blades)

A blue ocean overlooked by capital:
Despite the fact that women control 70% of household food consumption decisions in developing countries, the market for agricultural tools has long been centered on male demand. Internet syndication projects have proven that optimizing tools for women can boost the income of an entire village by 34%, and 97% of repurchases are initiated by women – they are the real long-term value investors.

It’s not charity, it’s using industrial design to untie the Gordian knot of social problems. When tech companies use drones to monitor farmland, we choose to crouch down and listen to the voice of the hand that holds the scythe – there lies the code to feed the next 3 billion people.

Leave a Reply